1. Most people get interested in stocks when everyone else is. The time to get interested is when no one else is. You can't buy what is popular and do well.
2. Put your heart, mind, intellect, and soul even into your smallest acts. This is the secret of success.
3. In the short run, the market is a voting machine. In the long run, it's a weighing machine.
4. The game of speculation is the most uniformly fascinating game in the world. But it is not a game for the stupid, the mentally lazy, the person of inferior emotional balance, or the get-rich-quick adventurer. They will die poor.
Jesse L. Livermore
5. There is nothing more important than your emotional balance.
6. Even the intelligent investor is likely to need considerable willpower to keep from following the crowd.
7. When buying shares, ask yourself, would you buy the whole company?
Les også: Den ultimate investor (The Investminator)
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Money isn't the most important thing in life, but it's reasonably close to oxygen on the "gotta have it" scale.